Ala'a Abd Ikhliefh

Sales & Marketing Executive

Abu Dhabi

Profile summary

*Strategic Marketing & Sales Executive with 15+ years of experience in digital marketing, brand management, market strategy, and campaign execution. *Proven track record in driving market growth, developing actionable marketing plans, and managing multi-channel campaigns. *Expert in customer engagement, market analysis, and leading high-performing teams. Trilingual: Arabic, English, Russian.

Key skills

Skills
Digital MarketingOnline Campaign ManagementMarketing Strategy DevelopmentPlanningBrand ManagementPublic RelationsMarket ResearchCompetitive AnalysisCustomer Relationship Management (CRM)Team LeadershipTalent DevelopmentSales StrategyMarket ExpansionWindowsMS Office (Word, Excel, PowerPoint)Internet searchMarketing Automation (e.g., HubSpot, Marketo, Pardot)Data Analytics & Visualization (e.g., Google Analytics, Tableau, Power BI)Search Engine Optimization (SEO)Content Marketing (Strategy & Creation)Social Media Advertising (Paid Social)

Professional experience

Public Relations OfficerJan 2015 - Jan 2023
Pink City Company, Abu Dhabi

*Designed and executed multi-channel marketing campaigns to enhance digital engagement. *Managed brand strategy and corporate communications to strengthen customer loyalty and market positioning. *Leveraged data-driven insights to optimize campaigns and generate qualified leads.

  • Designed and executed multi-channel marketing campaigns to enhance digital engagement.
  • Managed brand strategy and corporate communications to strengthen customer loyalty and market positioning.
  • Leveraged data-driven insights to optimize campaigns and generate qualified leads.
Director of MarketingJan 2013 - Jan 2015
UNION TOBACCO, Jordan

*Developed and implemented marketing strategies and digital campaigns to expand market presence. *Directed advertising and promotional planning to improve regional brand visibility. *Conducted market research and competitor analysis to inform strategy and pricing decisions.

  • Developed and implemented marketing strategies and digital campaigns to expand market presence.
  • Directed advertising and promotional planning to improve regional brand visibility.
  • Conducted market research and competitor analysis to inform strategy and pricing decisions.
Supervisor – Marketing & Customs RelationsJan 2011 - Jan 2013
UNION TOBACCO, Jordan

*Oversaw marketing operations and corporate client relations to improve operational efficiency.

  • Oversaw marketing operations and corporate client relations to improve operational efficiency.
Property SupervisorJan 2010 - Jan 2011
Pink City Company, Abu Dhabi

*Managed property marketing operations, sales campaigns, and customer engagement initiatives

  • Managed property marketing operations, sales campaigns, and customer engagement initiatives

Education

Bachelor's Degree, Economics and Marketing
Kharkov International University – UKRAIN